Trekkle: Camping App Product Design
Trekkle: Camping App Product Design
Role
Role
Product Designer & Researcher
Product Designer & Researcher
Team
Team
2 Designers / Researchers
2 Designers / Researchers
Date
Date
April 2025
April 2025
Duration
Duration
2 Weeks
2 Weeks
Making Group Camping Simple, Safe, and Memorable
Trekkle is the all-in-one camping app for groups. It helps users plan smarter, pack faster, and stay connected—making every trip safer, smoother, and more fun.
Trekkle is the all-in-one camping app for groups. It helps users plan smarter, pack faster, and stay connected—making every trip safer, smoother, and more fun.
About the Project
Created with families and group campers in mind, Trekkle makes outdoor adventures easier, safer, and more meaningful—with curated gear bundles, simple campsite booking, GPS tracking, and collectible campsite badges.
Created with families and group campers in mind, Trekkle makes outdoor adventures easier, safer, and more meaningful—with curated gear bundles, simple campsite booking, GPS tracking, and collectible campsite badges.
For this project, we designed Trekkle’s visual identity and app experience—including key features like the shop, booking, and badge system. Our goal was to craft a warm, intuitive design that makes group camping easier, safer, and more meaningful for families and friends.
For this project, we designed Trekkle’s visual identity and app experience—including key features like the shop, booking, and badge system. Our goal was to craft a warm, intuitive design that makes group camping easier, safer, and more meaningful for families and friends.
Competitive Research
We conducted a competitive analysis to identify gaps and opportunities in the camping app market. By studying key players, we aim to differentiate Trekkle with family-focused gear bundles, seamless campsite booking, and enhanced safety features that others lack.
We conducted a competitive analysis to identify gaps and opportunities in the camping app market. By studying key players, we aim to differentiate Trekkle with family-focused gear bundles, seamless campsite booking, and enhanced safety features that others lack.
User Pain Points
To ensure Trekkle meets the needs of our users, we gathered feedback and analyzed information from competitor apps to identify common pain points and expectations for camping apps. These insights guided our design decisions to create a user-friendly experience tailored for families and group camping.
To ensure Trekkle meets the needs of our users, we gathered feedback and analyzed information from competitor apps to identify common pain points and expectations for camping apps. These insights guided our design decisions to create a user-friendly experience tailored for families and group camping.
Site Map
We created a site map to clearly define the structure of our app, ensuring each feature has a focused purpose and the user experience stays simple, intuitive, and easy to navigate.
We created a site map to clearly define the structure of our app, ensuring each feature has a focused purpose and the user experience stays simple, intuitive, and easy to navigate.
Gear Bundle Generation User Flow
To highlight Trekkle’s core value, we focused on designing a seamless and intuitive experience around the gear bundle generation feature.
To highlight Trekkle’s core value, we focused on designing a seamless and intuitive experience around the gear bundle generation feature.
User Persona
User Journey Map
Screens Introduction
All-In-One Overview
Our home screen gives users a clear overview of their trip with AI-generated suggestions based on their past activity and needs. By keeping everything in one glance—from order tracking to campsite plans—it simplifies planning and reduces the stress of managing multiple tabs.
Our home screen gives users a clear overview of their trip with AI-generated suggestions based on their past activity and needs. By keeping everything in one glance—from order tracking to campsite plans—it simplifies planning and reduces the stress of managing multiple tabs.
Apple Watch Collaboration
We integrated live GPS location sharing with Apple Watch to ensure safety, especially for families with kids. It allows group members to stay connected outdoors, providing peace of mind during every adventure.
We integrated live GPS location sharing with Apple Watch to ensure safety, especially for families with kids. It allows group members to stay connected outdoors, providing peace of mind during every adventure.
Family-Safe Exploration
The Explore tab is designed for easy browsing of verified, family-friendly campsites. It helps users discover safe, comfortable locations while making booking fast and reassuring—perfect for group planning.
The Explore tab is designed for easy browsing of verified, family-friendly campsites. It helps users discover safe, comfortable locations while making booking fast and reassuring—perfect for group planning.
Personalized Camping Bundle
We designed this feature to simplify the overwhelming process of packing for group or family camping. By asking just a few key questions—like group size, season, and special needs (kids, pets, etc.)—our AI generates a complete, customizable gear bundle in one tap.
This smart flow reduces decision fatigue and ensures users don’t forget essentials, making outdoor prep quicker, smarter, and stress-free.
We designed this feature to simplify the overwhelming process of packing for group or family camping. By asking just a few key questions—like group size, season, and special needs (kids, pets, etc.)—our AI generates a complete, customizable gear bundle in one tap.
This smart flow reduces decision fatigue and ensures users don’t forget essentials, making outdoor prep quicker, smarter, and stress-free.
